Strategic Sales Plan


The second building block is Strategic Sales Planning. The SSP is the sales department’s plan to meet the overall sales objectives and goals as defined by the senior team in the Strategic Business Plan.

The SSP is generally developed by the sales manager or senior sales executive. It has a counterpart in each functional department in an organization referred to as a Department Business Plan (DBP).

The hardest part of creating a strategic sales plan is getting started. Let us help, fill out the form below and let one of our experts help set your business on the road to success.